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July 7, 2023 In today's competitive beauty industry, effective marketing and promotion are crucial for the success of a lash business. With an increasing number of individuals seeking lash extensions and other lash services, it is essential to implement strategies that will help your business stand out and attract potential clients.
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How to promote eyelash extension business Obviously, we're going to talk about tapping into the power of digital marketing and social media to better promote your business. The advertising landscape has evolved after all and is moving towards online platforms more and more every day.
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It's time to delve into eyelash extension promotion and discover the most innovative ways to amplify your lash business. Set Your Lash Business Apart with an Eye-Catching Slogan An unforgettable slogan can work wonders for your lash business.
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1. Level up and impress your customers You could gain loyal customers by putting out credible information about your business that makes you unique. Think from the perspective of your clients, why would they choose your service? What aspect of your eyelash extension business would impress them? Here are a few tips to start with… 1.
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Are you looking for some creative ways to promote your eyelash extensions business and get more clients? If so, you've come to the right place! In this blog post, we will discuss 13 different lash promotion ideas that you can us to market your lash business and attract new clients.
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1. Promoting On Social Similar to other specialties within the beauty business, promoting your lash work on social media is important. Think of your social accounts as your visual profiles. From wedding day lashes to a stunning set of mink eyelashes, social media is your time to shine.
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Offer something like an eyelash extension promotion of 15% off their next service when a new client mentions their name. People are more likely to use a service or product if it was recommended to them by a trusted source, such as their BFF! It will go a long way with clients and potential clients. Build partnerships
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Eyelash Extension Promotion
1. Make your contact info easily accessible 2. Offer an online booking option 3. Add your QR code on printed marketing materials 4. Promote last-minute availability on social media 5. Sell additional lash products 6. Inform your clients on their lash care routine 7. Sell service packages 8. Post before and after images 9.
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1. Set Up a Small Business Website More than one-third of small businesses don't have a website. In this digital era, you need a website to connect with potential clients, market your services, and raise brand awareness. Not having one can lead to missed opportunities.
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Yottled is an all-in-one software for the eyebrow and lashes extension business. It's 100% free for businesses. 1. Create a Loyalty Program. Create a reward points system for each eyebrow and lash salon service the client uses. 50 points for an eyelash extension. 20 points on every $20 spent.
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Influencer outreach is a great eyelash extension advertisement idea that will help boost your business. Cross-Promote Cross-promotion is a fun way to get out there and get engaged with potential clients. In the lashes business, there are tons of ways to cross-promote with products you're passionate about.
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01. Research and education Invest time in researching the eyelash industry, current trends and local market demand. Take advantage of online resources, attend industry conferences or trade shows and consider enrolling in professional eyelash extension courses to gain the necessary skills and knowledge. 02. Develop a business plan
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Eyelash extensions are individual, semi-permanent false lashes that are attached to your natural eyelashes (one false lash per individual lash). They create dramatically fuller, longer, darker lashes in one 45-minute appointment. To adhere the false lashes to your natural lashes, a semi-permanent, eye-safe glue is used, which will ware off over.